Is Fairphone the coolest social enterprise in the world?
Last week Fairphone launched the Fairphone 2, their second iteration of a mobile phone which is ‘a movement towards fairer electronics’. The company has taken an everyday item to tackle embedded systemic issues within supply chains, extraction industries and manufacturing. It’s a devilishly complicated web to untangle but they’re making progress through making it a conversation about what constitutes ‘fair’, an active digital dialogue with fans and making a product that people want to buy.
Check out these screenshots of first day sales as proof (top right for products shipped):
And a few hours later:
This is the worlds first modular phone with replaceable parts. So if you want to replace your camera in a few years you just buy a new one rather than a new phone. The company is thereby part of the circular economy as well as fighting social justice.
They also describe themselves as a social enterprise on their website. They’re the only organisation I can think of which hits the holy grail of triple bottom line economics and succeeds. Which is why they are a media darling as well as the coolest social enterprise in the world.